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Not hitting your numbers?

We find and fix what’s blocking growth.

Our Services

We’re industry leaders who step in—individually or as a team—to drive Sales, Marketing, and Customer Success results. We specialize in helping HealthTech companies scale fast

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Marketing

Messaging That Converts

When your messages miss, so does your pipeline. We help you define your story, sharpen your GTM content, and move buyers to act.

  • Strategic positioning and value props that win meetings

  • GTM content that fuels sales: decks, websites, campaigns

  • Messaging that aligns with revenue, funding, and brand milestones

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Sales

Pipelines That Perform

When reps miss quota or pipeline dries up, growth halts. We help you build measurable, repeatable, and high-performing sales models—through strategy, enablement, and execution support.

  • Sales org design, hiring, and ramp plans that work

  • ICP targeting and enablement that increases close rates

  • Pipeline hygiene, cadence & forecasting confidence

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Customer Success

Outcomes That Matter

When customers fail to onboard, adopt, or renew, revenue suffers. We build CS programs that increase retention, accelerate time-to-value, and drive expansion.

  • Onboarding and lifecycle design that improves TTFV, adoption, and renewals

  • Strategic account planning and executive alignment that reduces churn

  • Health scores, CS org structure, and playbooks that lift NRR

We’re not career consultants—we’ve built, scaled, and led go-to-market teams inside early-stage HealthTech companies.

From Series A startups to $100M+ ARR, we’ve delivered measurable results across sales, marketing, and customer success—within organizations just like yours.

We bring that executional expertise to founders, executives, and investors who need real impact—not slide decks. Whether you're scaling a HealthTech company or preparing for an exit, we deliver tailored, hands-on support that drives revenue, retention, and enterprise value.

Who We Are

How We Work

We offer a flexible, client-first approach—customizing every engagement to what your business needs most:

Advisory, Fractional or Project-Based
- Senior leadership without adding full-time headcount.

Collaborative Model
- We integrate with your team, not replace them.

Cross-Functional Alignment
- Unified support across Sales, Marketing, and Customer Success—engage one of us or all of us, depending on your needs.

What We've Done

The team behind HTGP has led growth from the inside—driving measurable results across Sales, Marketing, and Customer Success for scaling HealthTech companies. Here's what that experience looks like in practice:

- Scaled Account Management to support company growth from $3M to $100M+ in ARR

- Closed $50M+ in new ARR and secured $1.8M in at-risk renewals through strategic account planning

- Drove 117% NRR and 95–98% client retention by aligning CS with measurable client value

- Redesigned onboarding to accelerate time-to-first-value and improve client adoption

- Contributed to GTM messaging strategy for a Deloitte Fast 500-recognized health services company

- Cut sales ramp time by 50% and drove 18% revenue growth within six months of a go-to-market redesign

Meet the Team

Doug Berman, MBA
Customer Success & Growth Strategy | HealthTech GTM Leadership

Doug helps HealthTech SaaS companies scale revenue and retention by turning Customer Success into a strategic advantage. As a trusted post-sale executive, he’s led Implementation, Customer Success, and Account Management at companies ranging from early-stage startups to $100M+ ARR—including two successful exits totaling $160M. Doug’s GTM leadership has delivered $50M+ in new ARR, 117% Net Revenue Retention, and 95–98% client retention across payer, provider, and employer markets. A four-time boomerang hire, Doug is known for building people-first operations that accelerate onboarding, drive adoption, and unlock expansion.

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Jim Bogdan, MBA
Sales Leadership & Commercial Strategy | HealthTech Revenue Growth

Jim helps HealthTech companies build and scale high-performing sales teams that close pipeline gaps and accelerate revenue. With 30 years of experience across payers, providers, and SaaS, he’s led GTM and sales orgs at GE, UnitedHealthcare, CVS Health, Holon Solutions, and multiple early-stage startups. Jim has redesigned sales processes, cut ramp time by 50%, and delivered 18%+ revenue growth in under 6 months. As a trusted commercial operator, he supports founders and CROs navigating growth, team structure, and repeatable sales motion.

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Liz Willding, MBA
Messaging, Positioning & GTM Content | HealthTech Brand & Buyer Alignment

Liz helps HealthTech brands clarify their story, sharpen positioning, and develop GTM content that moves buyers to act. She’s worked with companies across virtual care, RCM, analytics, and navigation—creating websites, decks, and campaigns that support sales, funding, and M&A. Her work has contributed to Deloitte Fast 500 recognition, new funding milestones, and measurable lead generation. Known for her precision and clarity, Liz brings structure to complex narratives and ensures messaging supports the outcomes buyers care about.

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Contact Us

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