Not hitting your numbers?
We find and fix what’s blocking growth.
Services
We’re industry leaders who step in—individually or as a team—to drive Sales, Marketing, and Customer Success results. We specialize in helping HealthTech companies scale fast.
Marketing
Messaging That Converts
When your messages miss, so does your pipeline. We help you define your story, sharpen your GTM content, and move buyers to act.
Strategic positioning and value props that win meetings.
GTM content that fuels sales: decks, websites, campaigns.
Messaging that aligns with revenue, funding, and brand milestones.
Sales
Pipelines That Perform
When reps miss quota or pipeline dries up, growth suffers. We help you build measurable, repeatable, and high-performing sales models—through strategy, enablement, and execution support.
Sales org design, hiring, and ramp plans that work.
ICP targeting and enablement that increases close rates.
Pipeline hygiene, cadence & forecasting confidence.
Customer Success
Outcomes That Matter
When customers fail to onboard, adopt, or renew, revenue suffers. We build CS programs that increase retention, accelerate time-to-value, and drive expansion.
Onboarding and lifecycle design that improves TTFV, adoption, and renewals.
Strategic account planning and executive alignment that reduces churn.
Health scores, CS org structure, and playbooks that lift NRR.
Who We Are
We’re not career consultants—we’ve built, scaled, and led go-to-market teams in tech-enabled companies.
From Series A startups to mature $100M companies, we’ve delivered measurable results across sales, marketing, and customer success—within organizations just like yours.
We bring that executional expertise to founders, executives, and investors who need real impact—not slide decks. Whether you're scaling a HealthTech company or preparing for an exit, we deliver tailored, hands-on support that drives revenue, retention, and enterprise value.
How We Work
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Independent perspective, clear recommendations.
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Flexible leadership without full-time cost.
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Hands-on delivery with measurable outcomes.
Our model is collaborative—we integrate with your team, not replace them. And we align Sales, Marketing, and Customer Success, so you can engage one of us or all of us depending on your needs.
What We've Done
The team behind HTGP drives growth from within—delivering measurable results across Sales, Marketing, and Customer Success for scaling HealthTech companies. Here’s a sampling of our proven experience in action:
- Increased NRR to 117% and client retention from 72% to 96% by rebuilding Customer Success post-merger, implementing scalable playbooks, QBRs, and Voice of Customer programs in a quality improvement company serving 900 hospitals.
- Cut sales ramp time by 50% and drove 18% revenue growth within six months of a go-to-market redesign.
- Scaled client-facing teams as a population health company grew from $3M to $100M+ ARR by applying customer segmentation, service models, process standardization, talent development, and cross-functional alignment across GTM teams.
- Contributed to GTM messaging strategy for a Deloitte Fast 500-recognized health services company.
- Led 100+ healthcare IT implementations into health plans, health systems, and employer groups, achieving rapid time-to-value and consistently exceeding client satisfaction targets, while generating an aggregate $50M in sales and post-sales growth.
- For top five PBM, defined business model, secured funding, and launched P&L achieving 14% revenue growth and 100% client retention.
- For a leading data analytics company, pivoted product suite from payer to risk-bearing provider market, closing $20M in new ARR in the first year.
Meet the Team
Doug Berman, MBA | Co-Founder
Customer Success & Growth Strategy | HealthTech GTM Leadership
Doug is a growth executive with 25+ years leading Customer Success and post-sale operations in healthcare SaaS. He has driven $50M+ in new ARR, 117% Net Revenue Retention, and nearly 98% client retention by rebuilding teams and implementing scalable processes. A seasoned executive leader, Doug contributed to two successful exits at premium valuations—fueled by quality recurring revenue and strong GTM and M&A leadership. Early in his career, he managed multi-site physician groups and led 70+ consulting engagements, grounding his pragmatic, results-focused approach.
Jim Bogdan, MBA | Co-Founder
Sales Leadership & Commercial Strategy | HealthTech Revenue Growth
Jim helps HealthTech companies and investors build and scale high-performing sales teams that close pipeline gaps and accelerate revenue. With 30 years of experience across payers, providers, and SaaS, he’s led GTM and sales orgs at GE, UnitedHealthcare, CVS Health, Cotiviti, and multiple early-stage startups. Jim has redesigned sales processes, cut ramp time by 50%, and delivered 20%+ revenue growth in under 6 months. As a trusted hands-on leader, he supports founders and CROs navigating growth, team structure, and repeatable sales motion.
Liz Willding, MBA | Marketing Partner
Messaging, Positioning & GTM Content | HealthTech Brand & Buyer Alignment
Liz helps HealthTech brands clarify their story, sharpen positioning, and develop GTM content that moves buyers to act. She’s worked with companies across virtual care, RCM, analytics, and navigation—creating websites, decks, and campaigns that support sales, funding, and M&A. Her work has contributed to Deloitte Fast 500 recognition, new funding milestones, and measurable lead generation. Known for her precision and clarity, Liz brings structure to complex narratives and ensures messaging supports the outcomes buyers care about.
Want to learn more? Please provide your information, and we will contact you promptly for an introductory call.